Implementing a Lead Nurturing Program is one of the most important things a Marketing Department can do for its Sales Team.

While Marketing is embroiled in creating videos, brochures and social engagement strategies, Sales teams are often left to their own devices, reliant on sales presentations and the occasional imprinted specialty to make an impression. When Sales and Marketing make an effort to operate in a greater degree on alignment, Marketing often finds itself more committed than ever to finding a lead nurturing solution to help those sales professionals squeeze every bit of potential out of the most promising leads.

To help get your sales and marketing teams on the same page and on their way to converting more sales, we’ve put together helpful insights, tips and actionable steps to move your business forward.

Tickle & Woo is part of a family of businesses that includes Longbotham Strategic Marketing. Read the full post on their blog.

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