Category Archives: Lead Nurturing

Implementing a Lead Nurturing Program is one of the most important things a Marketing Department can do for its Sales Team.

While Marketing is embroiled in creating videos, brochures and social engagement strategies, Sales teams are often left to their own devices, reliant on sales presentations and the occasional imprinted specialty to make an impression. When Sales and Marketing make an effort to operate in a greater degree on alignment, Marketing often finds itself more committed […]